As an avid luxury traveller and ecommerce pioneer, perhaps it isn't surprising that Peter Matthews identified the opportunity that has defined Luxury Explorer™.

Recognising that luxury travellers were just as likely to use the Internet to research travel ideas as those searching for cheap flights, he was surprised to find that existing luxury travel websites

were either listings of not-so-luxurious hotels, or 'walled gardens' where it wasn't possible to find out enough about a hotel or destination to make an informed decision.

Having worked extensively in the online travel sector, he realised the Internet was going to become an essential channel for independent hotels, so he set about devising a proposition that would fill this niche.

He named this proposition Luxury Explorer™ to reflect in two words what the concept is all about.