Luxury Explorer is a wholly owned subsidiary of Nucleus, the brand + digital + intellectual property consultancy.

Nucleus invents, incubates and manages to early maturity brand-led business concepts. It creates and captures value from its own intellectual property using the combined capabilities of its 50 man team of business and marketing consultants, designers, technologists and IP attorneys. Founded in 1979, Nucleus has long been a brand innovator, uniting its consulting and operational skillsets to realise value for its clients and for itself. Since 1995, Nucleus has been deeply involved in internet consulting and operations, developing digital business models that leverage

niche and mass market opportunities with clear brand propositions delivered online. Nucleus specialises in brand and digital solutions in the luxury, financial services and travel sectors. In ecommerce, Nucleus has been involved in major projects since 1995, having developed Sainsbury's online supermarket (1996), First Direct's online bank (1997), Asda's online supermarket (1999), Orient-Express' luxury travel portal (2001-2007), Transport for London's Oystercard portal (2003-2007), Amanresorts (2006-today) and Maybourne Hotel Group (2007-today).

Extensive experience in the travel sector includes brand strategies or transactional websites for: Amanresorts,